About Tom Chavez

Tom Chavez

Tom most recently served as General Manager for the Online Publisher Business Group in Microsoft's Advertiser and Publisher Solutions (APS) group. Before Microsoft Tom was the CEO of Rapt Inc. from its founding in 1999 to its acquisition by Microsoft in April 2008. Before Rapt Tom worked as a systems architect at Sun Microsystems and as a researcher at the Rockwell Palo Alto Science Lab. He holds a B.A. in Computer Science and Philosophy from Harvard and a Ph.D. in Engineering-Economic Systems and Operations Research from Stanford, where we was a NASA Doctoral Fellow. He sits on the Board of Meritus, a San Francisco non-profit that helps low income students enter and complete a four-year college degree.

Salesforce Closes Its Acquisition of Krux

Salesforce Closes Its Acquisition of Krux

GeneralNov 01, 2016

I’m excited to announce that Salesforce has closed its acquisition of Krux. We are thrilled to join the Salesforce family and inspired by the possibilities ahead. Below, please find my original post on October 3, 2016 With this agreement, we are bringing together Salesforce’s #1 CRM platform with Krux’s category-leading data management platform (DMP), the… Read more »

Identity Management: An Open Letter to the Industry

Identity Management: An Open Letter to the Industry

CEO's CornerNov 23, 2015

  Every web-enabled enterprise these days is on a mission to engage with its customers and prospects across every nook and cranny of their digital lives. Finding the same user who read your email offer and presenting him with a compelling online coupon, orchestrating and personalizing a conversation with prospects across mobile, video, and display… Read more »

Raney v Twitter: Why the Latest Privacy Lawsuit Against a Tech Giant Would Hurt Consumers

Raney v Twitter: Why the Latest Privacy Lawsuit Against a Tech Giant Would Hurt Consumers

CEO's CornerNov 02, 2015

The plaintiff’s law firm that brought data-privacy lawsuits against Amazon, Apple, Google and Netflix has struck again, warning now of a snooping menace in Twitter’s algorithms. The firm’s latest argument is a stretch – akin to accusing Microsoft of eavesdropping whenever Word autocorrects your spelling errors. The firm Edelson PC filed a class-action lawsuit demanding… Read more »

The Modern Marketer and the College Party

The Modern Marketer and the College Party

CEO's Corner MarketingAug 11, 2015

Synchronicity is the connection between unrelated events and the belief that such connections aren’t coincidences, but evidence of deep parallels and linkages in the fundamental structure of things.”. Psychologist Carl Jung created the concept of synchronicity in the 1920s, and Sting wrote a song by the same name in the 1980s. Recently, I was struck by… Read more »

Computer Science as a Liberal Art

Computer Science as a Liberal Art

CEO's CornerApr 20, 2015

  Are we training a generation of technicians, not technologists; coders, not code-breakers? Increasingly, it seems today’s hyper-trained techies are well-versed in narrow bands of technical specialization, but under-equipped when it comes to creative dot-connecting, organized thinking, and the persuasive articulation of new concepts. Why is this happening? Because today’s CS curriculum neglects the liberal… Read more »

Time Inc. Deepens Data Savvy With Krux

Time Inc. Deepens Data Savvy With Krux

CEO's Corner CustomersFeb 20, 2015

We’re proud to exhibit one such success in our latest case study for Time Inc. UK, who is leveraging Krux to activate precise, high-value audience segments to ignite ad performance for advertising clients. Because we’re all about results, here’s a preview of what Krux’s DMP has helped Time Inc. UK achieve thus far: 161% increase… Read more »

Buckle Up!

Buckle Up!

CEO's Corner CustomersFeb 04, 2015

I’m delighted to share some official Krux news: we announced today that Edmunds.com, the popular U.S. car shopping site, is leveraging Krux’s DMP to expand its advertising and content capabilities. Welcome to the Krux community, Edmunds.com! In a nutshell, here’s how Krux’s DMP is helping Edmunds.com: Collecting and analyzing 100% of data across all screens,… Read more »

Why the Next Frontier for Big Data Will Be Velocity

Why the Next Frontier for Big Data Will Be Velocity

CEO's CornerOct 13, 2014

Big Data handles volume, velocity, and variety of data at huge scale. Many players present themselves as big data companies and have quickly attained the same competitive baseline with respect to both volume and variety. How do you separate big data posers from powerhouses? In my opinion, velocity is big data’s next battleground. To understand it… Read more »

Three Core Dimensions of a Successful Company

Three Core Dimensions of a Successful Company

CEO's CornerSep 18, 2014

What is the new school of company-building, and how does it differ from the old-school mentality? In my experience, the two business approaches can be defined and distinguished along three core dimensions: power, motion, and action. Read my article on LinkedIn where I explain the distinctions and how the new-school mentality represents a new way of… Read more »

Why There’s No Such Thing as ‘Mobile DMP’

Why There’s No Such Thing as ‘Mobile DMP’

CEO's CornerFeb 20, 2014

In June 1999, a venture called Wingspan Bank launched with a breakthrough idea: Consumers should do their banking online. By September 2000, it was defunct. What happened? Everyone — consumers, investors and especially banks — quickly came to their senses and realized that online banking made no sense as a standalone concept. Incumbent banks adjusted… Read more »

Five Key Questions on How to Drive Engagement with Customers and Prospects

Five Key Questions on How to Drive Engagement with Customers and Prospects

CEO's CornerJan 21, 2014

To understand how today’s marketer approaches the challenge of engaging with people across channels and screens, I’d have to take you back to when I attended parties thrown by my hyper-social, uncivilized college roommates. Check out my article The Marketer’s Five Key Questions, Synchronicity, And The College Party on Adotas where a bolt of synchronicity helps me break… Read more »

On The Merits Of Being Unreasonable

On The Merits Of Being Unreasonable

CEO's CornerNov 08, 2013

In a recent meeting at my company we were discussing a problem, which I won’t replicate in detail here, but suffice it to say that we were missing our mark on a critical deliverable. We were batting it around, exploring, pressure-testing, trying to get to a solution. I got persnickety, which happens, and then frustrated,… Read more »

Giving Authority Part 2

Giving Authority Part 2

CEO's CornerOct 09, 2013

In my last post, I pondered what I feel is an understudied topic in leadership, namely, how to give authority. A boss who gives too little authority fails to give ambitious employees enough room to flex their muscles and really own a project. A boss who gives too much might just end up giving you… Read more »

Giving Authority

Giving Authority

CEO's CornerOct 02, 2013

Years ago I ran a company that conducted its Series A in June 1999, the height of the dot-com bubble. The market crashed, our core vertical imploded, and investors freaked (not all of them, thank God). I found myself at the helm of a company that would proceed to conduct three rounds of layoffs and… Read more »