About Roopak Gupta

Roopak Gupta

Krux Harnesses The Cloud To Scale People Data Without Limits

Krux Harnesses The Cloud To Scale People Data Without Limits

Krux EngineersNov 17, 2015

  Krux sees and processes data from three billion devices each month – representing a staggering amount of data. Indeed, the Krux DMP is regularly performing on-demand analysis of multiple petabytes of data. To put that in some perspective, just one petabyte of MP3 music files would play continuously for 2,000 years. We understand that… Read more »

Pixel Delivery Best Practices

Pixel Delivery Best Practices

Krux EngineersDec 13, 2012

Today’s guest blog is from the Krux engineering team, here to drop some wisdom on pixel best practices.  This post is aimed at both web site owners who are looking to create better experiences for end users, and Analytics/Ad Technology companies who are looking to be good net citizens.  So if you currently match –… Read more »

Welcome to the PostScribe Revolution

Welcome to the PostScribe Revolution

Krux EngineersOct 15, 2012

Enormous amounts of intellectual horsepower have been pointed at one of the most enduring – and most pressing – problems on the web: how to make web pages faster. Countless hours have been spent trying to crack the code for making the management and serving of JavaScript tags smarter, faster, and better for enterprises and end… Read more »

Synchronous Versus Asynchronous Tags—What’s the Big Deal?

Synchronous Versus Asynchronous Tags—What’s the Big Deal?

Krux EngineersSep 21, 2012

If the web is a human body, JavaScript tags – the bits of code governing the execution of web pages – are like its nerve endings.  They are the means by which websites sense, respond, execute, measure, and remember. They issue commands to load most page content and deliver nearly every advertising message. Further, they… Read more »

Musings of a Data Scientist

Musings of a Data Scientist

Krux EngineersApr 18, 2012

There’s no doubt about it. We’re living in the era of Big Data. And as a data scientist, I can honestly say I’ve never been more excited, energized, and amazed – and thankful my career has led me where it has. The new breed of data-driven applications that are coming to market aren’t just better… Read more »

Video: Solving Scalability for the Consumer Web

Video: Solving Scalability for the Consumer Web

Krux EngineersOct 22, 2011

The secret? It’s all about scaling, as it turns out. That, and a lot of clever thinking and good old fashioned hard work. And he teaches us that Krux is bigger than Twitter! Smarter than Netflix! Not exactly, but watch on anyway… Hungry for more? Follow @kruxengineering and @kruxdigital.

Krux Inspector:  A New Way to Look at the Web

Krux Inspector: A New Way to Look at the Web

Krux EngineersMay 02, 2011

AdOps pros industry-wide are using Firefox and Firebug daily to troubleshoot page level problems, investigate first and third party data activity, and sometimes just to learn more about how the internet really works. AdOps folks are a crafty sort, but they never have the proper tools to diagnose HTTP activity, so they wind up digging… Read more »

RTB for You and Me – Thanks @NYCMcG

RTB for You and Me – Thanks @NYCMcG

Krux EngineersDec 18, 2010

Ramsey McGrory offers up a terrific opinion piece on RTB and its impact on the industry. Many of you have surely read it. It’s perhaps the best ‘inside baseball’ blog post that we’ve seen in quite some time. His four point outline of buy side analytic opportunities is sobering. In the absence of widely understood… Read more »