Krux sees and processes data from three billion devices each month – representing a staggering amount of data. Indeed, the Krux DMP is regularly performing on-demand analysis of multiple petabytes of data. To put that in some perspective, just one petabyte of MP3 music files would play continuously for 2,000 years. We understand that… Read more »
Today’s guest blog is from the Krux engineering team, here to drop some wisdom on pixel best practices. This post is aimed at both web site owners who are looking to create better experiences for end users, and Analytics/Ad Technology companies who are looking to be good net citizens. So if you currently match –… Read more »
There’s no doubt about it. We’re living in the era of Big Data. And as a data scientist, I can honestly say I’ve never been more excited, energized, and amazed – and thankful my career has led me where it has. The new breed of data-driven applications that are coming to market aren’t just better… Read more »
The secret? It’s all about scaling, as it turns out. That, and a lot of clever thinking and good old fashioned hard work. And he teaches us that Krux is bigger than Twitter! Smarter than Netflix! Not exactly, but watch on anyway… Hungry for more? Follow @kruxengineering and @kruxdigital.
AdOps pros industry-wide are using Firefox and Firebug daily to troubleshoot page level problems, investigate first and third party data activity, and sometimes just to learn more about how the internet really works. AdOps folks are a crafty sort, but they never have the proper tools to diagnose HTTP activity, so they wind up digging… Read more »
Ramsey McGrory offers up a terrific opinion piece on RTB and its impact on the industry. Many of you have surely read it. It’s perhaps the best ‘inside baseball’ blog post that we’ve seen in quite some time. His four point outline of buy side analytic opportunities is sobering. In the absence of widely understood… Read more »