About Matt Kilmartin

Matt Kilmartin

Thriving in a Data Driven Marketplace

Thriving in a Data Driven Marketplace

MarketingMay 15, 2012

Marketers can now build cross-web consumer profiles across sites and devices. And they can target those consumers on interests, purchases, actions, and inferred or explicit demographic details without the publisher ever being involved. For the first time ever, it’s not unreasonable to expect the marketer to understand a site’s audience better than the publisher. This… Read more »

Tracking the Trackers Impossible?

Tracking the Trackers Impossible?

Data ManagementOct 09, 2010

The WSJ ran an article today featuring assertions by many of internet’s heavies that it is technically impossible to track the trackers. “It is technically impossible for Yahoo! to be aware of all software or files that may be installed on a user’s computer when they visit our site,” Anne Toth, Yahoo’s vice president of… Read more »

Krux Digital Welcomes MSNBC.com As Its Latest Partner

Krux Digital Welcomes MSNBC.com As Its Latest Partner

Announcements CustomersOct 07, 2010

MSNBC.com is using Krux Data Sentry, the first available module of the broader Krux data management platform. Data Sentry provides digital media publishers with actionable insights and greater control over the activities of companies that collect valuable profile and behavioral information about their audiences. MSNBCc.com’s choice of Krux reflects an industry focused on encouraging responsible… Read more »

Increased Focus on Privacy Protection

Increased Focus on Privacy Protection

GovernanceOct 06, 2010

As reported widely, and by David Kaplan of paidContent here, many companies, including Better Advertising, are collaborating with players across the industry to extend greater transparency and control to the consumer as relates to data collection and its use in support of behavioral targeting. While behavioral targeting is considered crucial by the industry to drive online… Read more »

If Page Latency Isn’t Top of Mind, It Should Be

If Page Latency Isn’t Top of Mind, It Should Be

GovernanceOct 05, 2010

As Google and Microsoft both incorporate page load time into their search ranking algorithms, publishers are faced with yet another hidden peril of the tagging, pixeling, and skimming rampant across the web today. Increasingly, the unwanted and unintended actions of third parties slow web performance. No longer just an important user experience concern, it now… Read more »