About Jon Suarez-Davis

Jon Suarez-Davis

Krux Link – A Data and Media Activation Platform Enabling Direct Marketer-to-Publisher Transactions

Krux Link – A Data and Media Activation Platform Enabling Direct Marketer-to-Publisher Transactions

GeneralJul 28, 2016

  By Jon Suarez-Davis, Chief Marketing & Strategy Officer at Krux Transparency remains the topic of the day in the media buying space. The ANA report and the subsequent chatter it has sparked – both public and private – continues to be front and center. As such, many marketers are hastily developing new rules of… Read more »

Transparency will unlock the value and increase the effectiveness of programmatic

Transparency will unlock the value and increase the effectiveness of programmatic

Customers Data Management General MarketingJun 29, 2016

It has been three weeks since the ANA released ‘the report,’ as it is commonly referred to in the media industry, and to say the report, which found that “nontransparent” practices are pervasive in the media buying ecosystem, sent shockwaves across the marketing community would be an understatement – it appears to have shaken some… Read more »