About Jo Gaines

Jo Gaines

o Gaines is Krux's country manager for Australia and New Zealand. She has over 20 years of media experience and has earned recognition as an early pioneer in digital media. Before joining Krux, Jo served as chief revenue officer at Brandscreen, APAC's first and only demand-side platform provider, where she managed the Australian commercial and marketing team. Prior to Brandscreen, she was head of consumer brands at CBS Interactive. She also started and served as CEO of Digital Media Options Pty, Ltd, a digital media consultancy specializing in optimizing and monetizing digital assets for brands. Jo's greatest passion is motherhood; she and her husband are parents to two beautiful daughters. Jo is also an avid long-distance runner and competes in marathons around the world.

Krux Sydney Data Matters

Krux Sydney Data Matters

GeneralJan 20, 2016

For the second consecutive year, Krux Australia and New Zealand held the Sydney Data Matters Event focusing on “The path to people data activation.” The event took place in December in one of Sydney’s oldest public buildings, The Mint, which once housed the most cutting-edge technology in Australia. The setting is perfectly suited for a discussion… Read more »

First-party data – a brand’s best friend

First-party data – a brand’s best friend

Actionability Completeness Data Management LearningOct 16, 2015

Businesses are beginning to catch on and realise that first-party data is one of their most valuable assets. Surprisingly though, it has taken some time for this shift to occur and for businesses to understand that by taking hold of this data they can have more sustainable customer relationships and, ultimately, improve their bottom line…. Read more »

From Data Scientists to DMPs: Which Data Strategy is Right for You?

From Data Scientists to DMPs: Which Data Strategy is Right for You?

Data ManagementJul 01, 2015

In fact, Telsyte recently named big data analytics as the best way to empower CEOs. Its latest survey found that more than 70 percent of large Australian companies will be data-driven by 2019, up from about one-third of organisations today, and that most will have a data scientist on their executive teams within the next… Read more »

How Programmatic Marketing Drives Growth

How Programmatic Marketing Drives Growth

MarketingApr 14, 2015

Here’s a summary of my section in the Programmatic Playbook 2015: One of the most significant challenges with programmatic branding is audience duplication and overexposure. This frequency imbalance, unfortunately, leads to ineffective/wasted impressions. However, with integrated technology, it is possible to pinpoint when an impression begins to have a negligible impact – ultimately saving companies… Read more »