It’s been a long time since publishers have truly been in control of their inventory. But that’s changing, with new trends that are steadily giving premium publishers the upper hand.
Technology and new procurement methodologies have the potential to put publishers back on the map – but only if they possess quality audiences and first-party data.
Read the full article at: adexchanger.com
Brand marketers are finally adopting programmatic advertising technology! 62% of marketers are now using programmatic to drive upper-funnel consumer engagement, and those efforts are expected to increase and expand over the next two years. These findings and more are based on a recent research report that I authored in partnership with Econsultancy and Quantcast. A… Read more »
The solution: establish people’s unique identities across all the devices they use to define a more comprehensive view of each individual. Increasingly, marketers and advertisers are looking to cross-device identity management (CDIM) solutions to keep track of an individual customer’s identity across various connected devices. No question about it: CDIM is intrinsic to creating meaningful… Read more »