About Ben Crain

Ben Crain

NYT: How Krux is Winning the Big Data Talent War

NYT: How Krux is Winning the Big Data Talent War

GeneralMar 08, 2016

Photo by Laura Morton for The New York Times Excerpt: “LinkedIn or Facebook can offer an engineer with a few years’ experience a package close to $1 million,” said Mr. Chavez, who co-founded Krux and is its chief executive. “We wanted someone out of Stanford for an internship, and Google offered her an annualized $180,000… Read more »

5 Things Businesses Need to Know about Data Science

5 Things Businesses Need to Know about Data Science

Advertising Community Data Management Krux EngineersOct 16, 2015

Here’s an excerpt: According to the media, Big Data is the next big thing and companies everywhere need to get involved. But are we all rushing in the right direction? We need data science to find out. But first we have to understand what data science is. At its foundation, data science isn’t about creating… Read more »

The Evolution of the DMP

The Evolution of the DMP

Actionability Advertising Completeness Data Management Governance Identity Learning SynthesisSep 25, 2015

Traditionally, Data Management Platforms (DMPs) have been thought of as one-dimensional ad tech tools, used by media owners to just identify and categorise audiences to better monetise their inventory. This application has certainly served the industry well. However DMPs, and the data they consolidate, have far wider applications. The proliferation of programmatic ad trading has… Read more »

Changing the Programmatic Paradigm

Changing the Programmatic Paradigm

Advertising Community GeneralSep 24, 2015

Krux’ Chris Ohara shares his must-read views via AdExchanger.com. Marketers have always craved access to quality audience at scale. That was once as easy as scheduling buys on the top three broadcast networks and buying full-page ads in national newspapers. Today, the world is more complicated, with attention shifting into a splintered digital universe of thousands… Read more »