data, responsibly.

Krux provides digital publishers a platform to manage, safeguard, and make responsible use of the audience data they collect.
the big idea
Consumers and web publishers alike require new infrastructure to preserve privacy and enable more relevant, meaningful digital media experiences.
what we do
We deliver innovative technology for capturing, protecting, connecting, and monetizing consumer data, ensuring it is managed in the plain light of day.
who we are
We are led by a diverse group of digital media veterans who have shaped industry standards in ad operations and media asset management.
Broadcasts
PRESS RELEASE: Krux catapults into 2012 - read all about it Get a peek into exactly why 2012 is going to be a huge year around here
RESEARCH:Tag Proliferation, Web Performance, & Data Security Krux has conducted cross-industry analysis to understand 'tag bloat' and the challenges it poses for website operators. DOWNLOAD THE REPORT...
KRUX BLOG: A Call to Action on Web Measurement Standards Krux's Nick Sullivan shares his thoughts on measuring web performance - and issues a challenge to the industry.
VIDEO BLOG: Solving for Scalability on the Consumer Web Krux's own Jos Boumans addresses the topic of scalability - answering the hard questions and teaching you a thing or two, too!
MUST SEE: Strip Mining Publisher Data - An Agency's Admission Rare insight into the data risks publishers are facing - view the video from OMMA earlier this year providing,
TOM'S BLOG: Moving beyond the ad frontier Krux CEO Tom Chavez issues a challenge to the digital media industry
TOM'S BLOG: An Important Company Milestone Krux CEO Tom Chavez reflects on the company's latest funding round.
BLOG: A Technical Perspective on Portability CTO Vivek Vaidya addresses Krux's approach to portability.
KRUX IS HIRING If you're a thrill seeker who likes solving impossible problems with interesting people, we should probably talk. Find out more!
NEW WHITE PAPER: Download Today Explore Krux's strategic framework for Consumer Internet Data Management - prepare for digital media's future
What's the big idea, you might ask? Krux is investing heavily to help digital media's data driven future become a reality. But that's just the tip of the iceberg.
BLOG: An Open Letter to Lotame et al. Let's talk about solution providers and incentive conflicts, shall we?
NEW RESEARCH - Consumer Perspective on Privacy & Data Protection WATCH THE VIDEO. Krux survey of US internet users exposes strong desire for greater transparency and control.
The Battle for Consumer Data Continues The lines of battle are being drawn by Google and Apple, and publishers find themselves - and their audiences - in the crossfire.
Today's Approaches to Consumer Protection are Incomplete Krux and Privacy Choice aim to create deeper, stronger connections between publishers and their audiences.
Krux provides a new class of technology services to help protect media data assets and to honor the trust that exists between publishers and their audiences.
Charlie Tillinghast - President, msnbc.com