The Path to
People Data Activation

starts with unifying your people data from disparate sources into a single view, then providing valuable experiences tailored to each individual. Iterative learning and always-on, intelligent awareness drive increasingly granular personalization. The result: game-changing customer experiences and business ROI.

Krux next-gen DMP delivers on the promise and premise of People Data Activation.

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Krux enables the total view, recall and capture of 100% of people data

Real-time 1:1 engagement at the right time, on the right screen and at the right frequency

Krux is a neutral, pure-play DMP with no conflicts of interest

Krux Customers

6x Return on Investment!

We did it for

Krux gives us the technology firepower to capture what women are telling us about their desires, affinities and aspirations, make sense of it, and then take action using it across screens and platforms. Krux plays a critical role in assisting us in delivering meaningful experiences to women across all life stages, and more valuable media results for our marketing partners.

Our mission is to empower advertisers to engage consumers with more connected, more relevant and more impactful experiences – what we call the omni experience. Leveraging rich consumer data across Rakuten plays a big role in making that mission a reality. Krux is a best-in-class partner for its global leadership in data management and its track record of delivering demonstrative marketing ROI.

The modern media company must have the agility to meet marketers’ out-of-the-box demands. Krux is one tool that empowers Tribune Publishing to meet our clients’ needs for highly specific audiences and real-time campaign adjustments that meet or exceed conversion goals.