Krux enables the total view, recall and capture of 100% of people data
Real-time 1:1 engagement at the right time, on the right screen and at the right frequency
Krux is a neutral, pure-play DMP with no conflicts of interest
We did it for
“The Krux platform and its solutions team are proving instrumental in enabling our data strategy, and helping us deliver richer, more relevant consumer brand experiences. This continued success only serves to validate our decision to adopt Krux’s technology platform, and we applaud Krux for its long-term vision and continued leadership in the data management sector.”
Krux gives us the technology firepower to capture what women are telling us about their desires, affinities and aspirations, make sense of it, and then take action using it across screens and platforms. Krux plays a critical role in assisting us in delivering meaningful experiences to women across all life stages, and more valuable media results for our marketing partners.
Our mission is to empower advertisers to engage consumers with more connected, more relevant and more impactful experiences – what we call the omni experience. Leveraging rich consumer data across Rakuten plays a big role in making that mission a reality. Krux is a best-in-class partner for its global leadership in data management and its track record of delivering demonstrative marketing ROI.